Denoloco1 The only way to stop this is NOT buying them, nothing else. Stop being entitled thinking only ultra gaming is the way, use DLSS 4+ and live a happy life with what you have. But yes, human behaviour is extremely flawed. Reply
wyldpea While I was fortunate enough to get one at RETAIL (Nuts, I know) I'd agree that NO one should be paying these exorbitant prices! Stop buying and guess what will happen to the prices folks. Ditto for RAM…nuts. Reply
Penzi Figured I’d poke my head into my local computer shop (largest chain in Canada) on the off chance things might still be reasonable. Definitely in an era where if you read it, you need to respond immediately and you might already be too late… 5070ti starting prices were in excess of $1400 CAD and HDD of low-to-middling density (8-12TB) were substantially more expensive than I paid for my 16TB drives a few years ago. I opted to walk out with my wallet intact. To those who recommend “not buying” as the solution, you have to understand the problem. Whether you buy them or not merely keeps OEMs and the like honest or from going out of business (or not). Do you think nVidia or AMD will be overly upset that their silicon budgets can be used on AI servers instead of individual gamers? Why do you think they already stopped providing VRAM to board partners? Reply
Eximo Well, the idea being that someone would take up the slack and expand in a market segment abandoned by Nvidia/AMD. Could be Intel, could be Nvidia moving consumer GPU production over to Intel fabs, or back to Samsung. AMD, sadly, seems too small to miss out on the AI boom. With any luck they will survive it and use that money to fund future R&D to keep them in the GPU business. The future of x86 is also in the wind. Reply
pablo_max3045 The comments talking about boycotts are rather amusing. Do you think that NVIDIA or AMD give a single F is not even one consumer buys a card? Of course they don't. They know that Musk or one of the other billionaires will buy literally ALL of the card. Every last one of them. And, they will pay more than you will. By the end of 2026, you will see a record number of small to medium businesses making consumer electronic devices go under. AI taking our jobs are not their only attack vector. It's also that AI data centers are taking all the components and there will be mass unemployment as a result. Reply
Shiznizzle pablo_max3045 said: The comments talking about boycotts are rather amusing. Do you think that NVIDIA or AMD give a single F is not even one consumer buys a card? Of course they don't. They know that Musk or one of the other billionaires will buy literally ALL of the card. Every last one of them. And, they will pay more than you will. By the end of 2026, you will see a record number of small to medium businesses making consumer electronic devices go under. AI taking our jobs are not their only attack vector. It's also that AI data centers are taking all the components and there will be mass unemployment as a result. Last quarter of last year AMD made just 2 billion less from "consumers" then they did from the data centers. Gamers are very much part of their money making enterprise. They can chit on us gamers but ive come to the conclusion that i can no longer afford "brand loyalty" at this point and might even need to consider Intel if they get cheap enough. From now on i can only buy tech if something breaks and not because how nice it would be to have that second slot M2 be a 2 tb instead of a 1 TB. Likewise i would not mind owning a 9070XT now that ive moved up to 1440p but for that price id rather get a new drumset or a new 12 speed DI-2 groupset. It would have to be 105 and not ultegra. These insane prices are going to affect a lot of businesses. When people cannot afford to buy tech, they wont. 400-500 pound tags for PCEi 5 M2? Mad. Even the gen 4's are outrageous. Ive now got accustomed to the speed of the 4th gen drives so cant see myself going back but the drives would need to die first before i spend anymore 16 billion for data centers 14 odd billion made off of us "gamers" Reply
Mindstab Thrull Right off the bat, the worst offender is the RTX 5090 — shocker, we know — as it has seen a massive $40 increase in price since November 2025. It cost $2,500 back then, and now it retails for over $3,500 in the U.S., … I think this is supposed to be 40% – if it was only $40, nobody would notice. Sales tax alone is more than that! Also, I wonder why only the 9070 (base and XT) are listed for AMD. Did other models not sell in enough quantities to justify comparison? And now I wonder, considering the title of the article, if there's much difference between a 5070ti vs a 5080. Is it noticeable to most people? Reply
InfiniteWeatherMan Mindstab Thrull said: Right off the bat, the worst offender is the RTX 5090 — shocker, we know — as it has seen a massive $40 increase in price since November 2025. It cost $2,500 back then, and now it retails for over $3,500 in the U.S., … I think this is supposed to be 40% – if it was only $40, nobody would notice. Sales tax alone is more than that! Also, I wonder why only the 9070 (base and XT) are listed for AMD. Did other models not sell in enough quantities to justify comparison? And now I wonder, considering the title of the article, if there's much difference between a 5070ti vs a 5080. Is it noticeable to most people? Not much between the two cards, but if I was a betting man (I'm not), I would take the 5070ti card tho, mainly for cost to performance.. Reply
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/pc-components/gpus/SPONSORED_LINK_URL
- https://www.tomshardware.com/pc-components/gpus/usd1-000-bought-an-rtx-5080-in-november-2025-now-it-only-buys-an-rtx-5070-ti-report-shows-15-percent-average-global-price-hike-across-nvidia-amd-and-intel-gpus#main
- https://www.tomshardware.com
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Informational only. No financial advice. Do your own research.