AMD raises Radeon RX 9000 GPU prices, increasing by $10 for every 8GB of VRAM — another price hike is also scheduled for January 2026

CyberPowerPC announces RAM price hikes coming to the U.S. and the UK, starting December 7th

The price adjustment will vary by model because AMD has modified pricing based on memory capacity. Consequently, models with larger memory configurations will incur higher costs. The MSRP for RDNA 4, as we know it, will likely increase if distributors pass those costs on to customers. As an example, the Radeon RX 9060 XT 's 16GB variant would increase from $349 to $369, while the 8GB variant will rise from $299 to $309, reflecting percentage increases of 5.8% and 3.3%, respectively. However, that math assumes vendors wouldn't add additional margin stacking on top of the increased price, which is possible. It is also unclear if this will apply globally, or to all distributors, though those are logical assumptions.

The price increase to distributors has already been implemented; however, RDNA 4 graphics cards are currently priced at or below the original MSRP. As we have recently concluded Black Friday and are approaching the holiday season, some retailers may not yet have adjusted their prices or may be preparing holiday-season discounts. They may also be using the remaining inventory from before the price change.

Nevertheless, our observations indicate that numerous retail establishments in the United States refrained from implementing price increases during Black Friday week. According to our source, some retailers intend to delay adjustments for as long as possible. Nonetheless, retailers will inevitably conform to market trends and adjust their pricing strategies accordingly.

AMD is not the sole chipmaker to implement price increases on graphics cards. Our source indicates that there are significant discussions among AIC partners, suggesting that Nvidia is likely to follow suit shortly. Nonetheless, the precise magnitude of this adjustment remains uncertain. Regrettably, the price modification appears to be the least pressing concern for consumers. There is substantial speculation that a shortage will affect specific models of the GeForce RTX 50 series (codenamed Blackwell), including the GeForce RTX 5070 Ti and higher SKUs, during the early part of 2026. Should this occur, the prices for Blackwell series graphics cards are expected to escalate considerably, potentially surpassing the price increases observed for DRAM.

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Reference reading

• https://www.tomshardware.com/pc-components/gpus/SPONSORED_LINK_URL
• https://www.tomshardware.com/pc-components/gpus/amd-raises-radeon-rx-9000-gpu-prices-increasing-by-usd10-for-every-8gb-of-vram-another-price-hike-is-also-scheduled-for-january-2026#main
• https://www.tomshardware.com

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