Dell preps massive price hikes up to 30% citing memory pricing 'out of our control'
This announcement marks the second time this month that Hetzner has raised its prices, after setup fees were hiked on February 2 due to “exceptionally high purchase prices for hardware components”.
In this case, Hetzner attributed the changes to rising infrastructure operating costs and increased hardware acquisition prices, and said it had "genuinely tried hard to optimize" costs before making the move. The backdrop of all this is, of course, DRAM prices, which surged roughly 171% year-over-year through 2025 as AI infrastructure buildout drove high-bandwidth memory demand and ate into the supply of commodity DRAM.
Samsung raised server memory contract prices by up to 60% over the same period , and Dell executives flagged "unprecedented" memory shortages in public comments to investors. European cloud provider OVHcloud has separately projected 5% to 10% price increases of its own between April and September 2026, though Hetzner's announced increases are considerably steeper.
Hetzner, founded in 1997 and headquartered in Germany, operates data centers in Nuremberg, Falkenstein, Helsinki, Virginia, and Oregon. The April 1 effective date gives existing customers roughly five weeks' notice before charges change.
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- https://www.tomshardware.com/tech-industry/hetzner-to-raise-prices-by-up-to-37-percent-from-april-1#main
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