Imagination Tech working on mainstream PC gaming with ‘ambitious graphics card and SoC design companies’ — shows off progress with DirectX 11 workloads

Imagination Tech working on mainstream PC gaming with ‘ambitious graphics card and SoC design companies’ — shows off progress with DirectX 11 workloads

IMG indicates this demo evidences the beginning of its commitment to its long‑term roadmap embracing higher power devices like PCs. It asks that we stay tuned. Of course we will. But even if the demos get better and better, moving up through DX12, and adding other modern frills – it will probably be dismissed by the Crimson Desert devs …

Follow Tom's Hardware on Google News , or add us as a preferred source , to get our latest news, analysis, & reviews in your feeds.

Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason. ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-18/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Mark Tyson Social Links Navigation News Editor Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

bit_user The article said: This IP would become the foundation for Chinese desktop GPU makers like Moore Threads and Innosilicon, despite their boasts of ‘domestic’ graphics tech. Yup. So, what this means, in practice, is that the next generation (or the one after that) of Chinese dGPUs are going to be more competent implementations of the DX feature set. Reply

ekio Since Ngreedia spits at the face of the gamers who made them, competitors are very welcome. Reply

DS426 Gamers desperately need a gaming GPU manufacturer that prioritizes PC gaming and not AI. I hope the next generation provides strong DX12 and Vulkan support, continuing to gain momentum and eventually fully breaking into Western PC gaming markets. It'll be interesting to see how they balance affordability with performance, i.e. how long it take from today to achieve very competitive perf-per-dollar? Chinese dGPU's in particular have to contend with tariffs in the U.S., but perhaps they'll start making inroads elsewhere for the time being. Also, now that makes sense how Moore Threads was able to develop a gaming GPU so quickly. Makes a lot of sense to take existing IP and blast it out using China's powerhouse manufacturing. Reply

usertests I fear they won't escape the Chinese market. We could always use more competition. At the low end, the RTX 3050 6GB is unchallenged by other 75W cards. In the lower-middle, there's the B580 as the only real 12GB option around, unless Nvidia resurrects the RTX 3060 12GB. Maybe followed by the Lisuan LX 7G100 with 12 GB. Reply

bit_user DS426 said: Gamers desperately need a gaming GPU manufacturer that prioritizes PC gaming and not AI. Heh, good luck with that. Most (if not all) of the Chinese dGPU manufacturers seem to be trying to ride that money train, as well. usertests said: I fear they won't escape the Chinese market. They will, if they're any good. Seriously, China loves to sell its products all over the world. These are gaming GPUs, not server/AI products. No reason to expect they won't make it outside of China, provided they hit a competitive price/performance point. usertests said: We could always use more competition. At the low end, the RTX 3050 6GB is unchallenged by other 75W cards. Don't look for them to be the most power-efficient. I think they'll have an easier time competing on perf/$ than on perf/W. Reply

chaos215bar2 bit_user said: Don't look for them to be the most power-efficient. I think they'll have an easier time competing on perf/$ than Have we forgotten that Imagination was primarily building mobile GPUs for Apple before they were acquired, and that they also licensed their IP to Apple afterwards? Power efficiency is probably the first thing one should expect, assuming they've managed to modernize their designs effectively. Reply

bit_user chaos215bar2 said: Have we forgotten that Imagination was primarily building mobile GPUs No, but we also haven't forgotten that Chinese manufacturers won't be using the latest TSMC nodes to fab these and their first attempts were rather dismal on both performance and efficiency. Scaling up something like a GPU is non-trivial. So is supporting Direct3D. You simply can't match products from long-time players in these markets in a single generation. chaos215bar2 said: for Apple before they were acquired, and that they also licensed their IP to Apple afterwards? By all accounts, Imagination's software was garbage. Apple tried to avoid licensing anything from Imagination, but they ended up having to license some of their patents. chaos215bar2 said: Power efficiency is probably the first thing one should expect, assuming they've managed to modernize their designs effectively. Then why was the first generation of PowerVR-based dGPUs so hideously inefficient? https://wccftech.com/chinese-mtt-s80-gaming-graphics-card-review-shows-slower-than-gt-1030-performance-at-over-200w/ Reply

DS426 bit_user said: … Scaling up something like a GPU is non-trivial. So is supporting Direct3D. You simply can't match products from long-time players in these markets in a single generation. .., Exactly. Intel demonstrated this with Alchemist. Even if the underlying hardware architecture is solid, it takes years to optimize and squash out most bugs in software. Battlemage is a nice step forward, but how much dev support and market penetration does Intel have today? The parallel nature of GPU's makes it trickier to avoid bottlenecks and inefficiencies across various circumstances and loads; pixels go through a lot of handling and moving around before being displayed. Go back to the era of CrossFire X and SLI and recall the inefficiency of scaling by multiple GPU's — a problem so tall that those technologies were deprecated. Reply

thestryker chaos215bar2 said: Have we forgotten that Imagination was primarily building mobile GPUs for Apple before they were acquired, and that they also licensed their IP to Apple afterwards? Power efficiency is probably the first thing one should expect, assuming they've managed to modernize their designs effectively. I wouldn't make any bets on efficiency here. All of the initial video cards that have come out of China have used a lot of power and had idle efficiency issues. While Intel's designs were in theory scalable all of their design history was in efficient iGPUs, but their designs haven't been particularly efficient in perf/W. They're certainly getting better, but this has also been a focal point for them. Reply

Pierce2623 Their stuff is already in PCs with Apple. Reply

Key considerations

  • Investor positioning can change fast
  • Volatility remains possible near catalysts
  • Macro rates and liquidity can dominate flows

Reference reading

More on this site

Informational only. No financial advice. Do your own research.

Leave a Comment