Intel Arrow Lake Refresh CPU prices shot up to 17% above MSRP just 48 hours after launch — dynamic pricing trumps manufacturer’s recommended pricing

Intel Arrow Lake Refresh CPU prices shot up to 17% above MSRP just 48 hours after launch — dynamic pricing trumps manufacturer's recommended pricing

Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he\u2019s not working, you\u2019ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun. ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-19/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Hassam Nasir Social Links Navigation Contributing Writer Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he’s not working, you’ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun.

thestryker Due to Newegg having the 265K trade in value at $230 I checked their site just after midnight and the 270K Plus was $320. A cursory glance showed it was the cheapest price so I went ahead and bought it. When I checked around 10 hours later it had already been increased to $350 and later in the day sold out (back in stock now so this may have been an attempt at bundle selling). While I fully expected both CPUs to be priced over MSRP I'm very much not a fan of the whole "gee these are selling and nobody else is anywhere near as cheap as us" price increases. As far as I can tell B&H has not been in stock at all so their $330 can be pretty safely ignored. Amazon has been $357.12 since launch so one can assume that's some arbitrary algorithm derived price probably based upon their cost. Reply

Elusive Ruse What’s the point of MSRP anymore other than baiting people? These CPUs were great deals at the announced price… Reply

Gururu Even microcenter is already $350. Yikes, is this a supply issue? Since these are probably the last 1851 SKUs, and Galactus is busy eating half the planet, these could rocket to $500. Reply

TheOtherOne The only issue is people willingly keeps PAYING for overpriced things. And hence the only reason companies and sellers/scalpers keep increasing their prices because they know people will pay. Reply

Notton I never quite understood why desktop CPUs were in short supply from server AI demand, and it wasn't explained well in the article, but the effect was a lot quicker than expected. SSD and RAM had like 6 months lead up time before the prices shot up. https://www.tomshardware.com/pc-components/cpus/pc-makers-face-shortages-of-intel-and-amd-cpus-that-stretch-up-to-six-months-lead-time-for-orders-jumps-from-just-two-weeks-in-the-face-of-ai-demand Reply

thestryker Notton said: I never quite understood why desktop CPUs were in short supply from server AI demand, and it wasn't explained well in the article, but the effect was a lot quicker than expected. It's more of an OEM thing than a boxed processor thing. They've likely burned through all of the available stock that AMD and Intel can afford to sell (they have to keep certain amounts for warranty replacement). Intel raised prices on all CPUs built on Intel 7 last year due to OEM demand. Then over the course of the year SPR/EMR demand spiked causing Intel to run at capacity on 7 which further limited the availability of client parts. Buying additional client capacity from TSMC so they could produce more ARL is probably not a good fiscal plan given node price increases. LNL has also got to be costing Intel a lot of money since they already weren't making a profit on the packaged DRAM so building more of this is arguably an even worse plan. MTL refresh is built on Intel 3, but the only refresh CPUs are the U SKUs and there's been increased demand for Intel 3 as well since that's where GNR/GNR-D is (SRF as well, but I'm not sure how much demand there still is with CWF imminent). CPUs on Intel 4 are also limiting the maximum capacity for Intel 3 to some degree since they're both in the same place, but only MTL and Grand Ridge Atoms are using it. Then there's CPUs built on 18A which they definitely don't have enough capacity to really flood the market with. The first runs of PTL are coming entirely from their developmental fab still, CWF likely is as well and DMR ES at the very least. That's of course ignoring the yield rates which probably would encourage not running at maximum capacity as they're still improving. Reply

hotaru251 dynamic pricing trumps manufacturer's recommended pricing until we get laws that stop it greed will always trump the "starting price" they say. Reply

usertests Elusive Ruse said: What’s the point of MSRP anymore other than baiting people? These CPUs were great deals at the announced price… I think they'll come back down after a little while, and hold until they discontinue them. Everything must go. Has the 285K pricing plummeted yet? Reply

thestryker usertests said: Has the 285K pricing plummeted yet? Nope, and I wouldn't expect it to. Intel's top SKUs never drop in price the same way everything below them does. I'd expect some sales getting it down to ~$400 or so, but general pricing I'd bet stays upper $400s/low $500s. I don't think the 13900K ever really got below $400 despite there being no reason to buy one once the refresh launched. The 14900K has been much the same as the 13900K where it's certainly much cheaper than launch, but still carries a premium. The 12900K did eventually drop down, but it was also flat out slower than the 13700K. I'm not sure if it would have dropped down like it has if Intel hadn't kept making them the entire time. Reply

-Fran- I just hope this is not a bait and switch… The usual "we'll have the initial batch at MSRP" with rebates or chargeback to Intel. Other than that, since the response was rather positive, it could be just that? Unless they're in stock with no supply issues, so it could be sellers just increasing price unilaterally. Regards. Reply

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