We’re unsure how effective this gadget will be at preserving your character in the middle of a heated match, especially since the only thing it can do is make it easier to put random inputs on your controller without transferring the grease from your fingers. And unless you find a good hiding spot, your character will likely be dead anyway by the time you finish eating your Big Mac. You’ll also likely annoy your teammates for a few minutes, as you take your sweet time finishing those fries and onion rings.
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This isn’t the first time that a fast-food chain has leaned on the gamer demographic for marketing. As far back as 2020, we’ve seen Microsoft give away a full-sized Xbox Series X fridge and KFC launch the KFConsole — an Intel NUC mini PC with a built-in fried chicken chamber . McDonald’s UK also launched a McCrispy gaming chair with a built-in fry holder and sandwich warmer in 2022, while Asus partnered with KFC China to give away limited-edition Fortress of Faith keycaps paired with a burger that sports the ROG logo burnt on the bun .
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Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/video-games/pc-gaming/SPONSORED_LINK_URL
- https://www.tomshardware.com/video-games/pc-gaming/mcdonalds-debuts-one-finger-gadget-that-lets-you-move-your-character-to-keep-you-in-the-game-while-you-chow-down-pro-gamer-menus-archie-designed-to-keep-you-from-being-kicked-for-inactivity#main
- https://www.tomshardware.com
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Informational only. No financial advice. Do your own research.