Due to constrained supply of GPUs, high GDDR memory prices, and geopolitical uncertainties, the market of graphics cards for desktops will decline by 10% year-over-year, according to Jon Peddie Research.
"Customers who would, and in some cases should, be replacing their PCs and AIB are holding off," Peddie added. "We think because of these unstable conditions, the PC and AIB market will decline almost 10% in 2026."
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Anton Shilov is a contributing writer at Tom\u2019s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends. ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-18/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Anton Shilov Social Links Navigation Contributing Writer Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.
Roland Of Gilead This all comes down to brand recognition. Sadly for AMD, many of their recent architectures haven't come close to NVIDIA's top 3 GPUs per generation. Being known as also-rans means they will always have a certain stigma attached. That won't change overnight, or even in the short to mid-term. Don't get me wrong, they compete, but not enough to sway people's dollars! Reply
Zaranthos Mostly because of scalping and no supply. It took me many months to even find an AMD GPU that was even $100 over MSRP when I was building my computer. I had a pile of parts sitting with no GPU because I either couldn't find what I wanted in stock or the price was absurdly high. That was before the AI nonsense even. Nvidia stuff was priced way too high for me. I'm sure both companies lost market share to Intel graphics as well. Between crypto and AI you're lucky if you can find or afford a GPU in recent history. Too few companies making them and too much marketing hype driving extreme hardware requirements to run the latest games I don't even care about at resolutions and refresh rates I also don't care about. Reply
thestryker nvidia: 5050, 5060, 5060 Ti, 5070, 5070 Ti, 5080 and 5090 amd: 9600 (OEM only), 9060 XT, 9070, 9070 XT No matter how you look at it nvidia has the market blanketed and AMD doesn't. A huge portion of this is also OEM deals as you'll mostly see AMD appearing in smaller SI systems, but not as much HP/Lenovo/Dell. I'm hopeful that AMD will continue on the path as RDNA 2 and 4 were both great entries (3 is fine, but didn't really bring anything meaningfully new to the table) and the software side is finally catching up. Personally speaking I'm hoping my 3080 will be the last time I'm giving nvidia money, but it's still going to require Intel/AMD bringing something to the table worthwhile. Reply
80251 I bought exclusively AMD/ATI marque video-cards after the GeForce 2 GTS until the GTX 780. Surprisingly enough the GeForce 2 GTS was pretty cheap relative to ATI's offerings back then. I wish I had gone w/an ATI card instead of jumping ship for the GTX 780 because it really wasn't worth it. Reply
waltc3 I haven't bought a nVidia GPU since 2001, and one of them was enough for me. I make it a habit to buy what I like as opposed to listening to the tales of what other people like and copying them…;) Been with ATi/AMD from 2002 (R300) to present and never regretted it a day. My current 9070 XT is very, very sweet–surpasses my expectations in every category and I cannot think of anything about it that is disappointing. Especially the price. I think that these estimates from Peddie (Peddie's numbers are always estimates as neither AMD nor nVidia releass GPU sales numbers) are counting nVidia GPUs bought primarily for AI development as well as GPUs bought for gaming. But AMD is rapidly catching up in AI hardware, too, and I don't think it will be long until AMD pulls out ahead in that category. Competition is good. It's just another example of the wisdom of not believing everything you read …;) Always be a skeptic as it pays, I've found. Reply
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/pc-components/gpus/SPONSORED_LINK_URL
- https://www.tomshardware.com/pc-components/gpus/nvidia-dominates-discrete-gpu-market-as-sales-of-amd-radeon-graphics-cards-hit-historical-low#main
- https://www.tomshardware.com/subscription
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Informational only. No financial advice. Do your own research.