Nvidia’s own DLSS 5 announcement video gets taken down by YouTube in Italy due to a copyright strike — local TV channel sent a copyright strike to every YouTube

Nvidia's own DLSS 5 announcement video gets taken down by YouTube in Italy due to a copyright strike — local TV channel sent a copyright strike to every YouTube

Jowi Morales is a tech enthusiast with years of experience working in the industry. He\u2019s been writing with several tech publications since 2021, where he\u2019s been interested in tech hardware and consumer electronics. ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-19/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Jowi Morales Social Links Navigation Contributing Writer Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.

Conor Stewart The question is why was an employee filing DMCA claims for a video they were just showing that wasn't their own? Yes this could all be a mistake and an issue with YouTube's moderation but it also means that for a while at least that channel was the only place you could view the trailer. Seems a bit suspicious to me, especially when many channels are competing for coverage and views. Given that the consequences for doing this will be next to nothing because of YouTube this seems to me like it could have just been taking out the competition. Edit: Did anyone actually use their footage? Like their news report or did the other people just use Nvidia's trailer? If no one was using their footage at all then that just makes this even worse. Reply

usertests Conor Stewart said: The question is why was an employee filing DMCA claims for a video they were just showing that wasn't their own? I believe the overwhelming majority of DMCA takedowns are automated and have been for years. Many billions of them. There are effectively no consequences for mistaken or even fraudulent or malicious takedowns. The burden is shifted to the services and recipients. Reply

King_V This isn't much different than previously. YouTube has always taken the attitude of "shoot first, ask questions later (or never)" They do the take down, then later, MAYBE, they might be willing to see if the request for takedown was actually legitimate, but only if the complaint against the takedown gets their attention. I have my problems with AI, make no mistake, but in this case, AI isn't creating a new problem, it's just amplifying a problem that already existed. YouTube does not want to have to put any sort of time or money into actually confirming the validity of any takedown request. Reply

Dntknwitall This is a classic reason why AI is a problem. Also YouTube policy is a major problem. All these people have now lost revenue due to a takedown that could be a mistake or fraudulent and in this case the one that made the request is not going to get any actions taken against them when they are taking all the revenues away from other creators and they are not even the original clip uploaders. YouTube has a alot of major problems that need to be addressed and they need to take accountability for them. YouTube can not have this much power and give AI this much power on top. Creators, good creators at least have to fight to stay and bad acting creators can get away with stuff like this with no recourse. It tells you that YouTube is going down a path that gives it too much control and it doesnt have to answer to the creators. Reply

Cyber_Akuma It's insane that there has not been massive DMCA reform by now considering how often nonsense nonsense like this happens. I recall a a similar incident where Family Guy used footage from a YouTube video, without without permission, in one of their episodes and then the original YouTube video got taken down because it content matched that part of the episode. Reply

logainofhades The fact that this happened to Nvidia, maybe, just maybe, something will change on Youtube's end. I doubt it, but one can hope. Nvidia is probably the only company that could force a change. Reply

trica Some Italian office peon just became slightly famous. And probably unemployed. Reply

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