Now, a ‘gold culture’ seems to be firmly embedded at Insta360. At a party last year, the SCMP reports that a 50-gram pure gold bar was presented to a competition winner. A recently married couple (both employees) was also gifted a pure gold coin. Moreover, to mark the firm’s 10-year anniversary in July, everyone at the company (including interns) was given a gift box including pure gold stickers.
Thus, it isn’t surprising that the prominent imaging brand has started to become known as the ‘gold factory’ among locals.
Gold keycaps symbolize that each keystroke is a touch that “turns the stone into gold,” says Insta360 founder Liu Jingkang. The boss explained to the SCMP that the value of gold, in his eyes, comes from its implications of stability and reliance.
This philosophy seems to be going down well with employees and envious folk at other firms. One Insta360 employee is quoted as saying, “I will work harder and fill my whole keyboard with gold keycaps.”
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Key considerations
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- Volatility remains possible near catalysts
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Reference reading
- https://www.tomshardware.com/peripherals/keycaps/SPONSORED_LINK_URL
- https://www.tomshardware.com/peripherals/keycaps/popular-camera-company-dishes-out-gold-keycaps-worth-up-to-usd45-000-to-top-employees-more-than-50-prizes-given-out-by-insta360#main
- https://www.tomshardware.com
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