Popular camera company dishes out gold keycaps worth up to $45,000 to top employees — more than 50 prizes given out by Insta360

Now, a ‘gold culture’ seems to be firmly embedded at Insta360. At a party last year, the SCMP reports that a 50-gram pure gold bar was presented to a competition winner. A recently married couple (both employees) was also gifted a pure gold coin. Moreover, to mark the firm’s 10-year anniversary in July, everyone at the company (including interns) was given a gift box including pure gold stickers.

Thus, it isn’t surprising that the prominent imaging brand has started to become known as the ‘gold factory’ among locals.

Gold keycaps symbolize that each keystroke is a touch that “turns the stone into gold,” says Insta360 founder Liu Jingkang. The boss explained to the SCMP that the value of gold, in his eyes, comes from its implications of stability and reliance.

This philosophy seems to be going down well with employees and envious folk at other firms. One Insta360 employee is quoted as saying, “I will work harder and fill my whole keyboard with gold keycaps.”

Get Tom's Hardware's best news and in-depth reviews, straight to your inbox.

Key considerations

• Investor positioning can change fast
• Volatility remains possible near catalysts
• Macro rates and liquidity can dominate flows

Reference reading

• https://www.tomshardware.com/peripherals/keycaps/SPONSORED_LINK_URL
• https://www.tomshardware.com/peripherals/keycaps/popular-camera-company-dishes-out-gold-keycaps-worth-up-to-usd45-000-to-top-employees-more-than-50-prizes-given-out-by-insta360#main
• https://www.tomshardware.com

More on this site

• Print big, spend small with this early Black Friday deal on the Halot-X1 resin 3D printer now with $130 off the MSRP
• Elon Musk says building his own 'TeraFab' chip fab may be the only answer to Tesla's colossal AI semiconductor demand — Nvidia CEO Jensen Huang warns against 'e
• Explosive AI buildout brings into question water supply concerns — exploring how data centers could curb water demands
• Popular camera company dishes out gold keycaps worth up to $45,000 to top employees — more than 50 prizes given out by Insta360
• Hard drives on backorder for two years as AI data centers trigger HDD shortage — delays forcing rapid transition to QLC SSDs

Informational only. No financial advice. Do your own research.