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Intel’s current Core Ultra 200S (codenamed Arrow Lake) processors have established themselves as some of the best CPUs available on the retail market. However, the forthcoming Core Ultra 200K Plus (codenamed Arrow Lake Refresh) chips are nearing launch, and a Romanian retailer (via momomo_us ) has apparently leaked pricing information for a few of these processors.
Romanian retailer dataSPOT offers an early glimpse into Intel’s upcoming processor refresh, listing three “Plus” variants that represent mid-cycle updates to its Arrow Lake counterparts. It's potentially notable that Intel has revived the Plus moniker for its refreshes, as the chipmaker's pre- Alder Lake days leaned heavily on 14nm++ refreshes to the point where it became a running joke.
The listings include the Core Ultra 7 270K Plus , which is the refreshed successor to the Core Ultra 7 275K . The Core Ultra 5 250K Plus and Core Ultra 5 250KF Plus bring minor performance upgrades to the existing Core Ultra 5 245K and Core Ultra 5 245KF SKUs, respectively.
Intel's purported Arrow Lake destktop refresh leaks out — Three SKUs with improved clocks and more E-Cores
Intel Core Ultra 7 270K Plus and Core Ultra 9 290K Plus spotted at Indian retailer
Geekbench leak sees Intel's upcoming Core Ultra 7 270K comfortably ahead of Core Ultra 265K
While dataSPOT's Arrow Lake Refresh pricing appears to be a reasonable idea of what to expect, we should still exercise caution with these numbers. Retailers often use estimated or placeholder pricing for unreleased hardware, and the actual launch prices may differ significantly from those currently displayed by the Romanian retailer. Take these listings with a grain of salt until we have definitive MSRPs from Intel.
Intel’s refresh strategy appears to be remarkably consumer-friendly. If the retailer listings are accurate, the Core Ultra 7 270K Plus may command only a 3% premium over the existing Core Ultra 7 265K. The Core Ultra 5 250K Plus and Core Ultra 5 250KF Plus could be even more compelling, as the retailer lists those chips at identical price points as their predecessors,
The aggressive pricing strategy suggests Intel wants to maintain competitive pressure on AMD—and needs to, given the poor reception of the initial Arrow Lake family in the market. Delivering even minor performance improvements at comparable price points to the existing generation could help Intel steal back some market share from its rival.
Consumers typically tie processor refreshes with minor improvements at incremental price increases. If Arrow Lake Refresh takes the opposite approach, it could perhaps sway some customers considering AMD's Ryzen 9000 (codenamed Granite Ridge) offering.
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Reference reading
- https://www.tomshardware.com/pc-components/cpus/SPONSORED_LINK_URL
- https://www.tomshardware.com/pc-components/cpus/purported-arrow-lake-refresh-cpus-might-bring-extra-performance-with-no-price-premium-early-retailer-listings-show-practically-no-price-hike-for-some-core-ultra-200k-plus-chips#main
- https://www.tomshardware.com
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