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(Image credit: Sandisk) Share Share by: Copy link Facebook X Whatsapp Reddit Flipboard Share this article Join the conversation Follow us Add us as a preferred source on Google Western Digital , known for producing some of the best SSDs , spun off its flash business to Sandisk last year. Following this move, Sandisk has audaciously retired WD’s iconic color-coded SSD branding, such as WD Black or WD Blue, and introduced the all-new Optimus line-up, engineered for gamers, creators, and professionals seeking peak performance.
Optimus is a name woven deeply into the fabric of Sandisk’s history. The journey began in 2013, when Sandisk acquired SMART Storage Systems. The acquisition brought the Optimus product line into Sandisk’s portfolio, further elevating its presence in the enterprise storage arena. The last product that came from the Optimus line was the Sandisk Optimus Max in 2014. The Optimus line-up entered a period of dormancy as Sandisk had seemingly abandoned the series. Now, in a move that bridges past and future, Sandisk has revived the legendary Optimus brand for its consumer SSDs.
Sandisk has strategically segmented the Optimus branding into three performance tiers: Optimus, Optimus GX, and Optimus GX Pro. The company believes that the new structure provides customers with a clear and intuitive understanding of each product's performance capabilities, making it easier than ever to choose the right SSD for their specific needs — whether for gaming, creative work, or professional applications. In addition to the revamped line-up, Sandisk is introducing new packaging and product designs, ensuring that these rebranded WD SSDs and future drives stand out on shelves and in systems alike.
Best SSDs 2026: From blazing-fast M.2 NVMe down to budget SATA
Key considerations
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Reference reading
- https://www.tomshardware.com/pc-components/ssds/SPONSORED_LINK_URL
- https://www.tomshardware.com/pc-components/ssds/sandisks-new-optimus-ssd-line-up-replaces-retired-wd-color-based-models-new-optimus-gx-and-gx-pro-tiers-for-2026#main
- https://www.tomshardware.com
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