It is understandable why Alienware is going for a cheaper laptop. Notebooks are very expensive right now, and the budget category has all but evaporated. For real deals, you often have to go several generations back on at least the CPU. This should widen the number of people considering Alienware in this market, and people who buy the entry-level system this time around may consider an Aurora or an Area-51 in a few years, alongside any of the mice, headsets, or keyboards that Alienware also makes.
The price is questionable. It's unclear what promotions may come and drop the price down the line — perhaps holiday or back to school sales. If a less premium brand dropped a laptop like this at this price, it might actually seem downright reasonable, given the current state of components. In fact, if some of Alienware's rivals, or even Dell itself under the G-series brand, had dropped this exact laptop two years ago and this was now the going price, I think some people would think it was more agreeable. But Alienware launching a less premium notebook with old parts now might make it seem expensive for what you get, or at least feel off-brand. And some of those higher tiers are still pricey, with an Intel system with an RTX 5060 passing $2,000.
It does risk making Alienware look a bit less premium. I'm very curious to see the mainstream reception to this notebook. Dell ended its G-Series gaming laptops, which were cheaper and technically not affiliated with Alienware, when the company rebranded its laptops in 2025. But hey, at least something is coming out aimed at the masses.
Andrew E. Freedman is a senior editor at Tom's Hardware focusing on laptops, desktops and gaming. He also keeps up with the latest news. A lover of all things gaming and tech, his previous work has shown up in Tom's Guide, Laptop Mag, Kotaku, PCMag and Complex, among others. Follow him on Threads @FreedmanAE and BlueSky @andrewfreedman.net . You can send him tips on Signal: andrewfreedman.01 ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-23/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Andrew E. Freedman Social Links Navigation Senior Editor Andrew E. Freedman is a senior editor at Tom's Hardware focusing on laptops, desktops and gaming. He also keeps up with the latest news. A lover of all things gaming and tech, his previous work has shown up in Tom's Guide, Laptop Mag, Kotaku, PCMag and Complex, among others. Follow him on Threads @FreedmanAE and BlueSky @andrewfreedman.net . You can send him tips on Signal: andrewfreedman.01
warezme I think they should have kept this as a Dell. It's just eroding what little is left of the Alienware brand of gaming laptops. Reply
JamesLahey $1300 USD is far too much for this spec. I understand the component volatility of late, but they also made this a parts bin setup, whereas Apple kept its new budget machine reasonably high-end for $600. My feeling is this is dead in the water Reply
Rakanyshu They did it! a $ 500 USD laptop including an alienware logo for only $ 1300 USD what a deal! it looks like crap even if it was released 5 years ago… Reply
thisisaname Acording to Microsoft a gaming machine needs 32GB of memory. 😮 Reply
Notton 62.5% sRGB is going to look so washed out It's so bad, in fact, I don't think there is a lower tier panel Reply
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- https://www.tomshardware.com/laptops/gaming-laptops/alienwares-budget-gaming-laptop-starts-at-usd1-299-last-gen-parts-and-a-plastic-shell-bring-the-premium-brand-into-the-mainstream#main
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