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Etiido Uko is an engineer and technical writer with over nine years of experience in documentation and reporting. He is deeply passionate about all things gadgets, technology, and engineering. ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-22/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Etiido Uko Social Links Navigation News Contributor Etiido Uko is an engineer and technical writer with over nine years of experience in documentation and reporting. He is deeply passionate about all things gadgets, technology, and engineering.
Silicon Mage Only Apple can sell over 2 Billion dollars worth of product and have it be considered a failure. Reply
JeffreyP55 Silicon Mage said: Only Apple can sell over 2 Billion dollars worth of product and have it be considered a failure. Selling 600k units is not up to iPoop's standards of unloading 100's of million iPhones. Sorry 600k folks, gotta go! Reply
thesyndrome This is exactly what I thought would happen as soon as it was announced. VR for gaming makes sense as a niche product, but VR for productivity makes very little sense at all. Just as Meta thought VR would overtake online meetings but didn't take into consideration that wearing a bulky and expensive headset doesn't offer any tangible advantage for the purpose of a meeting that can't be done over a Teams/Zoom/Meet call with a significantly cheaper webcam, Apple seemed to think that people were desperate to get rid of keyboards, mice, or touchscreens for something that costs about 100X more. To be honest I'm surprised to hear they sold 600K units, but I guess those are the same people who buy every single new iphone, imac, and macbook release, regardless of if there's any actual noticeable improvement over the previous model. Reply
-Fran- While its price is definitely high, it did come with the specs to match. The amount of processing prowess and the overall experience, from all I've read and watched in reviews I should say, has been really positive about it for the people that is into these types of devices and experiences. For those who bought into the idea and adapted to it, I understand they're proper "enjoyers" of it. My main reference point is SadlyItsBradley with his very detailed experiences on usage and whatnot. I have no friends who bought into it, since all of them, including me, have already bought into Valve's ecosystem with the Index, so had no "need" for this device for our intended uses (games and casual XR). It's sad to see this device being sunset, but I can confidently say it definitely left a mark. Good or bad, time will tell, but definitely one for the tech history books. Regards. Reply
abufrejoval thesyndrome said: This is exactly what I thought would happen as soon as it was announced. VR for gaming makes sense as a niche product, but VR for productivity makes very little sense at all. Just as Meta thought VR would overtake online meetings but didn't take into consideration that wearing a bulky and expensive headset doesn't offer any tangible advantage for the purpose of a meeting that can't be done over a Teams/Zoom/Meet call with a significantly cheaper webcam, Apple seemed to think that people were desperate to get rid of keyboards, mice, or touchscreens for something that costs about 100X more. To be honest I'm surprised to hear they sold 600K units, but I guess those are the same people who buy every single new iphone, imac, and macbook release, regardless of if there's any actual noticeable improvement over the previous model. Same here, which had me wonder how much I could have asked for that good advice… Unfortunately they might have just sold more iPhones seemingly going along with the newest fad without a clear vision of how to turn that into value… And that has me think, that they might have done the same with the Apple Car and Apple AI: playing along, even if they never believed they could develop a competitive offer! The Fruity Cult after all sells illusions or even delusions ("the next big thing"), so in that vein any lack of enthusiasm for the newest fad (or downright opposition) wouldn't do: they just have to look interested and part of the party, no matter what! Reply
ekio Nothing prevents them from making an improved V2!! But they prefer to keep selling the crappy v1 with its dated specs/crazy price forever and moan people don’t buy it enough…. Reply
usertests The high price and "Pro" moniker of the original showed that Apple wasn't treating it like a mass market device. But they apparently went too far and didn't attract enough developer attention for an unestablished product category. Developers would like to pay a low price too, but compromising the hardware specs could make it a pain to wear/use. So the solution is to try again, ideally with a cheaper but just as capable device, benefited by years of technological progress. Or quit. Waiting too long to decide could be a problem. he claimed that Apple had reassigned much of the Vision Pro software team to Siri, and the hardware team to smart glasses, citing CEO John Ternus’ stance against the Vision Pro as a product Subtle but last time I checked rumor had it the "smart glasses" were more AR focused and lightweight, so I suppose it's different. I think if you want VR to take off, you have to shrink it at all costs (to the company, not the consumer). Reply
hotaru251 Silicon Mage said: Only Apple can sell over 2 Billion dollars worth of product and have it be considered a failure. i mean given its apple the R&D cost more than that so it likely cost em $ in end so yeah its a failure. Reply
Roland Of Gilead Far too niche in an already niche market. Cost is too much, and when compared to lets say a Quest 3, gives no real discernible difference in enjoying VR gaming. For other things like AR and work or VR meetings, there just isn't enough take up, as highlighted above when Teams or whatever can do a better job. Reply
Rand0m_Guy If you build it, they will come… no they wont. No one builds a billion$ baseball stadium unless they already have a team to play in said stadium and an audience to watch. This is, and all VR, is example of just that, a hardware platform ($billion$ stadium) and no/little content or audience to use the product. I personally, other than a few minutes of enjoyment and to say "look at me", cant find any use for VR in my life. Its a toy, a video game system with no games. Reply
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/virtual-reality/SPONSORED_LINK_URL
- https://www.tomshardware.com/virtual-reality/apple-has-given-up-on-vision-pro-report-claims-costly-price-and-weight-behind-purported-failure-but-the-company-continues-to-hire-into-its-vision-production-group#main
- https://www.tomshardware.com
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Informational only. No financial advice. Do your own research.