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I'm selling ad space on my MacBook→ 10 sticker spots on the lid→ live auction→ 14 daysexcept I don't own it yet, the auction buys it→ your logo travels with me and gets seen both online and IRLhttps://t.co/VyKr0qn4ks pic.twitter.com/qG3iJ05mO3 August 26, 2026
However, the fact that these projects get column inches in media coverage shows that the auctioned advertising space isn’t just seen on Vincent’s new MacBook “both online and IRL.” Advertisers also might get their logos seen in articles like this, as well as in subsequent coverage that comes at the end of the auction .
While logos in the video are obviously placeholders, as Vincent also mentions on social media, the Brand My Mac website shows the current 10 leading bidders’ logos and positions in a rendered Apple laptop . Also on the dedicated auction website, you can see the current winning bid for each spot. Note that some spots command far higher premiums than others, and on either side of the immutable Apple logo there are a pair of half-sized slots.
The prime advertising real estate area of a laptop lid seems to be at the top-middle position, above the Apple logo. Currently, the leader here is RISTI with its bid of $761. For the fee, and by our understanding of the FAQ, Vincent will print and apply a “die-cut vinyl sticker of your logo” in the position you secure. A link on the Brand My Mac website is also thrown in. If you are interested in bidding, you must at least beat the current bid by €10 ($11.65).
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Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/laptops/macbooks/SPONSORED_LINK_URL
- https://www.tomshardware.com/laptops/macbooks/ingenious-indie-hacker-funds-usd3-000-macbook-purchase-by-selling-advertising-space-on-the-lid-sticker-space-auction-has-already-raised-111-percent-of-the-price-of-the-laptop#main
- https://www.tomshardware.com/membership
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Informational only. No financial advice. Do your own research.