Jowi Morales Social Links Navigation Contributing Writer Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.
SonoraTechnical Microsoft lost it's mojo in the consumer space a long time ago… I think XBox, Surface, Office, and Windows are the only branding exercise that have stuck long-term throughout the years…. They've killed Zune, Skype, Kinect, Cortana, Windows Phone , Bob, Kin, Internet Explorer, Grove Music, Yammer… just to name a few… and now CoPilot. Reply
Math Geek They're not killing Copilot. People don't want it and are avoiding it. So you take the name off the box and sneak it in instead. YOU WILL BE ASSIMILATED!!! Reply
USAFRet SonoraTechnical said: Microsoft lost it's mojo in the consumer space a long time ago… I think XBox, Surface, Office, and Windows are the only branding exercise that have stuck long-term throughout the years…. They've killed Zune, Skype, Kinect, Cortana, Windows Phone , Bob, Kin, Internet Explorer, Grove Music, Yammer… just to name a few… and now CoPilot. In every large company, there are product lines that don't survive. Its not the end of the world. Reply
usertests USAFRet said: In every large company, there are product lines that don't survive. Its not the end of the world. Narrator: "It was, in fact, the end of the world." Reply
ezst036 Math Geek said: They're not killing Copilot. People don't want it and are avoiding it. So you take the name off the box and sneak it in instead. YOU WILL BE ASSIMILATED!!! Pretty much – Microsoft has already announced that Windows 12 will be agentic and all of that. It could be that they will change course. But it is unlikely. Copilot is gaining ninja status. But Copilot will remain everywhere pretty much the same. Ninja vanish. Reply
ravewulf With them officially allowing people to remap the Copilot key and now the shift away from Copilot+ branding, I really hope we see them ditch the Copilot key next. I don't expect it to happen overnight, though. Reply
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/tablets/microsoft-surface/SPONSORED_LINK_URL
- https://www.tomshardware.com/tablets/microsoft-surface/microsoft-quietly-drops-copilot-branding-from-its-new-laptops-surface-cvp-confirms-new-devices-meet-hardware-requirements-but-lack-controversial-branding#main
- https://www.tomshardware.com/membership
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Informational only. No financial advice. Do your own research.