GPU price tracking 2026: Lowest price on every graphics card from Nvidia, AMD, and Intel today
【GIGABYTE】VGA値上げ・ご注文残キャンセルについて https://t.co/cpOBZZ953P> メーカー価格改定に伴い、2026年8月1日受注分より価格改定（値上げ）を実施させていただくこととなりました。…現行価格比で約120％～140％程度の価格改定となる見込みです。 pic.twitter.com/H4IJvkhv0Y August 4, 2026
Prices for Blackwell and RDNA 4 graphics cards have usually been higher than MSRP to some degree since their launches, outside of discounts during sales events, but this year's increases have taken prices for those products up a virtual rung on the performance ladder. For example, the $299 RTX 5060 now sells for closer to the $379 MSRP of the RTX 5060 Ti 8GB at US retail. Further increases would make these products even poorer value relative to their long-gone launch MSRPs.
Popular models like the GeForce RTX 5070 and the Radeon RX 9070 are currently retailing for 15% and 18% over their original MSRP, respectively. These graphics cards once offered great value for their performance. If the expected round of price hikes comes to pass, we could soon see these cards approaching the $900 mark. That's wild considering just a couple of years ago, that same amount of money was enough to build an entire gaming system from scratch.
It may be too soon to panic, but price hikes in other regions indicate that graphics card pricing is going to worsen in the U.S. market. The only question that remains is by how much. To get a clearer picture, we have reached out to Gigabyte to find out what the manufacturer’s plan is for the U.S. market, and if the company anticipates any changes. In addition, we have also contacted several major U.S. retailers to see if they have received any advance notice from suppliers or distributors about potential graphics card price hikes, and we'll update this article if we hear back.
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Zhiye Liu is a news editor, memory reviewer, and SSD tester at Tom\u2019s Hardware. Although he loves everything that\u2019s hardware, he has a soft spot for CPUs, GPUs, and RAM. ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-25/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Zhiye Liu News Editor, RAM Reviewer & SSD Technician Zhiye Liu is a news editor, memory reviewer, and SSD tester at Tom’s Hardware. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/pc-components/gpus/SPONSORED_LINK_URL
- https://www.tomshardware.com/pc-components/gpus/more-gpu-price-hikes-loom-for-asia-as-japanese-distributor-warns-of-new-increases-cfd-sales-signals-20-percent-to-40-percent-higher-prices-on-gigabyte-graphics-card-orders-starting-this-month#main
- https://www.tomshardware.com/membership
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Informational only. No financial advice. Do your own research.