Nikon weaponizes lower prices to break ASML’s lithography monopoly — tech giant leverages in-house manufacturing to slash prices to lure back American chipmaker

Nikon weaponizes lower prices to break ASML's lithography monopoly — tech giant leverages in-house manufacturing to slash prices to lure back American chipmaker

Luke James is a freelance writer and journalist.\u00a0 Although his background is in legal, he has a personal interest in all things tech, especially hardware and microelectronics, and anything regulatory.\u00a0 ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-24/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Luke James Social Links Navigation Contributor Luke James is a freelance writer and journalist. Although his background is in legal, he has a personal interest in all things tech, especially hardware and microelectronics, and anything regulatory.

umeng2002_2 "Weaponize?" I call it a real market. Lower prices until you get buyers. Reply

Notton Yeah, what is with the title on this article? You could have just said "Nikon starts pricing war with monopoly holder ASML". And we could have interpreted it as a David vs. Goliath type of situation. Reply

abufrejoval Notton said: Yeah, what is with the title on this article? You could have just said "Nikon starts pricing war with monopoly holder ASML". And we could have interpreted it as a David vs. Goliath type of situation. or just market economy at peaceful work! Really, that clickbait desparation is getting on my neves and war is a lot closer here in Germany. Reply

abufrejoval abufrejoval said: or just market economy at peaceful work! Really, that clickbait desparation is getting on my neves and war is a lot closer here in Germany. P.S. I was quite ok with ASML and IMEC "dominating" the chips industry a wee little bit at the very base, it gave the naturally global industry a tiny bit of balance and I really liked it that way: it's a good thing when people need each other to keep them from fighting! Reply

gdmaclew Tom's just likes to sensationalize everything so they can get more clicks. They are nothing special – unlike the old days. Shameful. Reply

ezst036 There is no weaponization here. Nikon understands the assignment and is executing flawlessly. At a time when DRAM prices won't stop going up, seeing this happen which can in one area push prices down is a breath of fresh air. Reply

palladin9479 gdmaclew said: Tom's just likes to sensationalize everything so they can get more clicks. They are nothing special – unlike the old days. Shameful. It's how modern online media and advertising works. Humans click on more sensational headlines. Reply

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