Microsoft will bring expertise from Microsoft Sovereign Cloud, including Azure Local and Foundry Local, so broadcasters can process sensitive editorial material locally and keep critical services running when external connectivity is down.
Nebius offers a platform for broadcasters to train, fine-tune and run their own models on European infrastructure.
Open models give broadcasters the visibility to inspect, evaluate and adapt AI for local languages, archives and editorial policies. NVIDIA Nemotron open models provide a foundation broadcasters can customize for domain-specific applications and public-service requirements.
“Sovereign cloud infrastructure and open models can help Europe’s public service media innovate while protecting data, editorial independence and cultural diversity,” said Delphine Ernotte, CEO of France Télévisions and president of the EBU .
Media-specific consulting and systems integration provided from Qvest and other system integrators to ensure that reference architectures are practical, interoperable and deployable in real world broadcast environments.
Also at the event, Adobe is highlighting its latest enhancements that help creatives search through video data faster.
Adobe is using NVIDIA accelerated computing to help creative teams find and work with video content faster. Its GPU-accelerated search pipeline uses NVIDIA NVDEC for video decoding, TensorRT for optimized AI inference and the CUDA platform for preprocessing and embedding generation.
Adobe is also advancing GPU-accelerated media ingest using NVIDIA NVENC and NVDEC to accelerate video encoding and decoding, helping production teams process growing media libraries more efficiently.
The results: about 5x faster embedding generation, up to 4x higher throughput and up to 5x lower latency for search processing. A new two-frame-per-second proxy, about 80% smaller than the 360p version it replaces, cuts storage and transfer while keeping the visual detail search needs.
That speed matters for UFA , one of Germany’s leading film and TV producers. It delivers more than 3,500 hours of programming a year, including the daily drama “Gute Zeiten, schlechte Zeiten.” When editors build a recap or flashback, they may need a specific reaction or unresolved exchange from as far back as 15 years — something file names and folders can’t surface.
The work is part of a broader Adobe and NVIDIA collaboration that also spans Adobe Substance 3D, Firefly Foundry and 3D digital twin workflows for enterprises.
Learn more about NVIDIA technologies for media and entertainment .
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://blogs.nvidia.com/blog/media-agentic-security-european-public-service-broadcasting-global-content-production/#primary
- https://blogs.nvidia.com/blog/author/rkerris/
- https://blogs.nvidia.com/blog/media-agentic-security-european-public-service-broadcasting-global-content-production/#disqus_thread
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