A new one costs around $9,000, but ‘The Jensen Jacket: Jensen Huang's Tom Ford Leather Jacket’ sold for $960,000.
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Bidders could be quite confident that this Tom Ford jacket was genuinely worn by Jensen Huang at one or more landmark product launches, thanks to the work of the PSA [Professional Sports Authenticator]. Specifically, PSA photomatched this jacket and its unique leather wrinkles to the Hon Hai ( Foxconn ) Tech Day in Taipei on October 18, 2023, where Huang wore it on stage and met with other execs. Various close-up photos in the sales catalog showed telltale signs that this was/is the real deal. Separately, a signature on the garment was authenticated by James Spence Authentication.
The near $1M hammer price achieved is many multiples of the estimate. In our earlier reporting on the sale, we guessed this would happen for a number of reasons. Firstly, we thought Sotheby’s ‘low’ estimate was intentional to draw in the crowds and stoke excitement. Secondly, we mustn’t neglect the importance of the not-so-secret ingredient – Jensanity . And, right now, the AI boom with Nvidia at its center is still growing apace.
You can buy a brand new Tom Ford SS2023 menswear collection jacket, like the one shown, without any infusion of genuine Jensanity, for around $9,000. However, we can’t begrudge the success of this auction as the proceeds are earmarked for charity. The Sotheby’s page says that the auction was organized by Long Journey Ventures to benefit the Edge Institute, a non-profit that convenes people working at the frontiers of tech, science, culture, and society in pop-up villages (Edge Cities) to live together and experiment towards a brighter future. Fellowships, grants, and residencies for the next generation of young builders will be funded by this bumper lump of cash.
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Reference reading
- https://www.tomshardware.com/peripherals/wearable-tech/SPONSORED_LINK_URL
- https://www.tomshardware.com/peripherals/wearable-tech/nvidia-ceo-jensen-huangs-trademark-leather-jacket-raises-nearly-usd1-million-at-charity-auction-bidding-makes-usd60-000-valuation-look-like-pocket-change#main
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