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“If you’re attending this year’s event between August 6th and 9th, head to the GeForce booth ASAP to get in on the action,” Nvidia said in its blog update. “And if you want a GPU upgrade, our team is bringing Verified Priority Access IRL to QuakeCon, enabling you to purchase Founders Edition GeForce RTX 5090, 5080, and 5070s at MSRP while supplies last.”
The firm officially announced the RTX 50-series in Las Vegas at CES 2025, with the RTX 5090 priced at $1,999, the RTX 5080 at $999, the RTX 5070 Ti at $749, and the RTX 5070 at $549. However, the supplies of these GPUs were limited — the 5090s and 5080s went out of stock on the same day that they arrived on store shelves. It took several months for the RTX 50-series to finally dip below MSRP , but this only lasted a few months as the memory shortage took hold and caused VRAM prices to skyrocket.
This means that the best graphics cards for gaming are quite expensive at the moment, with Tom’s Hardware’s GPU price tracker showing the best price for the RTX 5090 sitting at $4,381 — more than double the $1,999 MSRP that Nvidia set for the GPU. Even the RTX 5080, 5070 Ti, and 5070 aren’t immune to these price increases, with the most affordable options for the graphics cards sitting at $1,289 (29% over MSRP), $989 (32% over MSRP), and $629 (more than 14% over MSRP), respectively.
Unfortunately, this isn’t likely the worst that we will see when it comes to GPU pricing. There has been some disturbing news that prices for RTX 50-series GPUs jumped by 30% in South Korea as wafer costs from TSMC have increased, and GDDR7 modules push past $20. While this hasn’t reached the U.S. at the moment, there is fear that retailers in the country will follow suit soon.
Nvidia's fastest graphics cards get US price increase at Best Buy, Amazon
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/pc-components/gpus/SPONSORED_LINK_URL
- https://www.tomshardware.com/pc-components/gpus/nvidia-sells-rtx-50-series-gpus-at-msrp-during-quakecon-2026-graphics-cards-sold-at-launch-prices-more-than-a-year-after-release-are-now-considered-an-attraction#main
- https://www.tomshardware.com/membership
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Informational only. No financial advice. Do your own research.