Sega’s $5M investment saved Nvidia in 1996, now Jensen Huang is heading to Tokyo to mark 30 years of partnership — Akihabara event will include a GeForce RTX 50

Sega’s $5M investment saved Nvidia in 1996, now Jensen Huang is heading to Tokyo to mark 30 years of partnership — Akihabara event will include a GeForce RTX 50

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works .

30 年にわたる NVIDIA とセガの歴史を日本のゲーマーと一緒に祝うゲリライベントを開催!来場者には抽選で「GeForce RTX 5090 FE」をプレゼント! 🎁イベント当日は Jensen Huang が来日し、「NVIDIA RTX Spark」をお披露目します。日時:7 月 15 日 17:00 ~ 18:00会場:GiGO 秋葉原 3 号館… pic.twitter.com/VFX5q6QqV6 July 8, 2026

Though it is clearly spelled out what the Nvidia side of the celebration will present on the day (the RTX Spark and a raffle RTX 5090 FE), no such specific teases have come from the Sega camp.

The lack of any teaser might make you think that Sega isn’t going to reveal anything new at the event, or conversely that something big is on the horizon. But if Sega were to pull a hardware surprise out of the bag, it could make quite a splash.

The Japanese gaming icon exited the console race back in 2001, when it ceased production of the Dreamcast . However, it released rehashed mini consoles like the Genesis Mini and Game Gear Micro at the beginning of the 2020s. More recently, some Mini Arcades (like Sonic, OutRun, and Golden Axe) have been released in partnership with MyArcade. It would be great if Sega could do something ambitious again, or even come out with a mini console capable of handling Saturn or Dreamcast titles. With some kind of lightgun support, please.

Legacy Nvidia RTX 3060 12GB returns to retail five years after original launch, priced at $339

Jensen Huang says Nvidia wants to 'reinvent the single most important tool of humanity' with RTX Spark

Asus' monstrous ROG Astral GeForce RTX 5090 Edition 20 includes expansive curved AMOLED display

As mentioned in the intro, Nvidia and Sega are old buddies. Nvidia nearly collapsed in 1996, just three years after its founding, and only the belief and generosity of a senior Sega executive at the time saved Nvidia from the graveyard . This is according to Huang’s recollections of a very difficult time for Nvidia, shared in interviews in 2024.

The story goes that Nvidia’s work to design a GPU for a next-gen Sega console fell through largely due to incompatibility with the emerging DirectX API. Sega’s management appreciated the efforts, though, and believed in young Mr. Huang enough to invest $5M in the green team. This investment gave Nvidia the breathing room to pivot from its previous graphics architecture and come out with the DirectX-friendly RIVA line (1997), followed by the unstoppable GeForce series (1999).

Get Tom's Hardware's best news and in-depth reviews, straight to your inbox.

Key considerations

  • Investor positioning can change fast
  • Volatility remains possible near catalysts
  • Macro rates and liquidity can dominate flows

Reference reading

More on this site

Informational only. No financial advice. Do your own research.

Leave a Comment