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The $560,000 gross figure refers to sales for two titles: Northend Tower Defense and Deepstone Rift (Early Access), both sold on Steam, for a grand total of 135,000 units. In an accompanying video , Develioğlu mentions that an impressive 53.3% of sales come directly from China.
Unfortunately, he also says that the country's customers are very demanding, and that the refund rate there is disproportionately large. Thus, $134,000 goes right away towards said refunds, with a rate of 22%, "way above" the purported standard of 10-15%. For what it's worth, the Chinese refund rate is corroborated by both older and recent third-party figures. Current tally: $426,000 .
Then there's Steam itself. The platform is widely beloved by gamers everywhere for its value-add features like the Workshop, but also for the basic notion of not making the other platforms' questionable business decisions. Having said that, Gabe Newell's enterprise has also been on the receiving end of criticism thanks to fees starting at 30%, which only go down for amounts over $10 million and beyond. As Develioğlu's games are nowhere near those figures, 30% it is: $127,000 for Steam, and $297,000 for the devs… or so you'd think.
Next up, there's the U.S. withholding taxes. The developer lived in Iraq and moved to Thailand, a country that has a tax agreement with the U.S. to prevent double taxation. Even still, Uncle Sam's slice is 5%, bringing the total down to $287,300 .
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Develioğlu doesn't clear up what the publisher's cut, perhaps due to an NDA. The most logical option is that the $115,000 fee refers to the sales in Asian countries. Given that 53.3% of sales are in China, and that the publisher also handled Japan and Korea, this would mean a percentage cut of around 35-40% of net income.
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Reference reading
- https://www.tomshardware.com/video-games/pc-gaming/SPONSORED_LINK_URL
- https://www.tomshardware.com/video-games/pc-gaming/two-steam-games-generated-usd560-000-across-135-000-sales-but-the-co-creator-only-took-home-usd15-000-annually-high-chinese-refund-rates-steams-30-percent-fee-and-publisher-cuts-eat-most-of-the-profit-leaving-the-co-creator-driving-a-2012-mazda#main
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