Xbox CEO Asha Sharma kills Copilot for Gaming — overhauls leadership with CoreAI veterans

Xbox CEO Asha Sharma kills Copilot for Gaming — overhauls leadership with CoreAI veterans

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ezst036 Admin said: Xbox CEO Asha Sharma announced on X on Tuesday that the company is winding down its Copilot for Gaming feature on mobile and canceling its planned console launch. It is very impressive that they cut off Copilot Clippy for gaming. It wasn't all that long ago that Nadella said of Microsoft that "We are the Copilot company". So this cut off is not insignificant in that light. Microsoft appears to genuinely taking the threat seriously from the growing Linux market with SteamOS. At least, Sharma is leading that way. Maybe they have a winner on their hands after all. Reply

DS426 ezst036 said: It is very impressive that they cut off Copilot Clippy for gaming. It wasn't all that long ago that Nadella said of Microsoft that "We are the Copilot company". So this cut off is not insignificant in that light. Microsoft appears to genuinely taking the threat seriously from the growing Linux market with SteamOS. At least, Sharma is leading that way. Maybe they have a winner on their hands after all. Phil was a bit of tool, so his retirement is a boon in itself. He sealed his legacy. Reply

giorgiog I mean jacking up prices of Game Pass so much so their cancellation page started crashing…maybe they aren't making the best decisions. Reply

Air2004 "Tim Allen, previously CoreAI's VP of design, becomes head of Xbox design;" Am I the only one who thought of the comedian when I read that name ? Any how, the rebrand will be called Cortana's CoreAi Copilot Clippy. 4C for short. Reply

usertests giorgiog said: I mean jacking up prices of Game Pass so much so their cancellation page started crashing…maybe they aren't making the best decisions. Asha Sharma cut the Game Pass price, it's in the article. We'll see if it lasts though. It may be a non-viable business model. Reply

TerryLaze usertests said: We'll see if it lasts though. It may be a non-viable business model. It has to be viable, otherwise they are in big trouble with the FCC. Also they just have to outlast sony and sony is in trouble right now, they had heavy losses in net income and their shares dropped like stone, their combined assets dropped to half. Needing all that ram and ssd for the PS5 isn't fun for them, while MS is shifting heavily towards software and making that available on as many storefronts as possible, the next xbox might just be a paper launch or an extremely small run, it's not like they had big sales anyway. Reply

bigdragon Asha has been making a lot of surprisingly good moves and decisions. I'm concerned bringing more AI people into XBox leadership is a mistake, but I'm hopeful some of them are gamers. Gaming is something you're supposed to leave behind / grow out of well before you enter the executive space though, so my expectations are low. I know I've been told not being a morning person and being into "childish things" is apparently holding me back. >_< Announcing an XBox 720 and advertising it as a 360 * 2 (that equals 720) could get a lot of people really excited especially if there's a new Halo that's done right. XBox could come back in a strong way if they focus on their franchises, limit their budgets and team sizes, and don't throw away money like Sony's pursuit of live services. Reply

usertests bigdragon said: Announcing an XBox 720 and advertising it as a 360 * 2 (that equals 720) could get a lot of people really excited especially if there's a new Halo that's done right. That would be really funny but it risks an association with 720p resolution, when it will be closer to 4K120 gaming. Reply

bigdragon usertests said: That would be really funny but it risks an association with 720p resolution, when it will be closer to 4K120 gaming. True! I think there's so few displays and so little marketing for 720p products that it's probably not an issue these days. Having that 720 name would also generate quite a bit of free advertising from publications and gamers eager to explain the number. This strategy does fall apart if a bunch of 360-era franchises don't get sequels with or shortly after the console's launch. Reply

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