Asus’ new $4,000 RTX 5090 is already sold out — ROG Matrix Platinum’s exorbitant price tag is no deterrent for well-heeled enthusiasts

Asus' new $4,000 RTX 5090 is already sold out — ROG Matrix Platinum's exorbitant price tag is no deterrent for well-heeled enthusiasts

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(Image credit: Asus) Top-shelf graphics cards have always commanded a substantial price premium, but some folks simply crave the best no matter the cost. Asus' shiny ROG Matrix Platinum RTX 5090 is the company's new halo card, and it's coming in at a hefty $4,000. There's just one small problem: You can't get one anymore.

Asus really made the Matrix an exclusive product, as it only produced 1,000 of these cards, and they're reportedly sold out already . That's a fairly impressive feat for a card that carries about a 42% price premium over the $2,800 that standard-issue RTX 5090s are currently going for . Given the regular cards are still available from several vendors, it's safe to say the Matrix has quite the halo-product allure.

It's worth mentioning that even if you do have four grand burning a hole in your pocket, taking in and feeding the Matrix is quite the project. To make the most of its 800 W power limit, you'll need a motherboard with a BTF graphics card power slot, which effectively means a higher-end Asus model. The card's power delivery system can use either the BTF connector or a summery 12V-2×6 connector, but you'll need both to unlock its full potential.

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