Asus’ new $4,000 RTX 5090 is already sold out — ROG Matrix Platinum’s exorbitant price tag is no deterrent for well-heeled enthusiasts

Asus' new $4,000 RTX 5090 is already sold out — ROG Matrix Platinum's exorbitant price tag is no deterrent for well-heeled enthusiasts

SayAgain valthuer said: Honestly, the Matrix 5090 selling out so fast just proves one thing: there will always be a market for premium, no-compromise hardware. Whether or not the price makes sense to most of us, it’s hard not to appreciate the engineering that goes into a product like this. At the same time, it also highlights how far the industry has come—where a 10% boost on already extreme performance is enough to excite enthusiasts, while everyone else can stick with the "regular" flagship and still have more power than they’ll ever need. In the end, it’s simple: if you want the absolute best, you pay for exclusivity; if you don’t, nothing changes for you. No drama, no controversy—just another reminder that passion and practicality coexist just fine in the PC world. Most likely bought to be resold on eBay or other hardware resale sits for $2000 over purchase. The scalpers that buy and sell these items for profit most be in desperate times … do people really live so close to the financial edge that reselling GPUs is something they need to do? As for any “real buyer” that plans to use the GPU … 800W and 10% gain … not even noticeable in most games and certainly not in rendering. Just go buy a $2000 PNY 5090 and Koolance EXC-900 Liquid chiller running down to dew point (900W thermal capacity) for $2000 and get 15-20% gain in performance. Reply

valthuer SayAgain said: Most likely bought to be resold on eBay or other hardware resale sits for $2000 over purchase. The scalpers that buy and sell these items for profit most be in desperate times … do people really live so close to the financial edge that reselling GPUs is something they need to do? As for any “real buyer” that plans to use the GPU … 800W and 10% gain … not even noticeable in most games and certainly not in rendering. Just go buy a $2000 PNY 5090 and Koolance EXC-900 Liquid chiller running down to dew point (900W thermal capacity) for $2000 and get 15-20% gain in performance. True — the scalper angle is definitely part of the story with any limited-run hardware, and it wouldn’t be surprising if a chunk of those units end up on eBay at ridiculous markups. That’s unfortunately just how the hype economy works. As for the performance side, I agree that the 10% boost isn’t life-changing in real-world gaming or rendering, especially when there are cheaper ways to chase higher clocks or better cooling. For most people, a standard 5090 (or even a cheaper model) is already beyond overkill. But that’s kind of the point: products like the Matrix aren’t really about practical value. They’re status pieces, engineering showcases, and collector bait. The “use case” is exclusivity as much as performance. Whether that makes sense or not depends entirely on the buyer — and for everyone else, the good news is that the sane options are still on the shelf. Reply

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