The language in this week's earnings report echoes what Ubisoft used in its restructure announcement back in January, when the company highlighted "accelerated investments behind player-facing Generative AI" as part of its new operating model. That subsequently triggered a 34% single-day share price collapse , dropping Ubisoft below a €1 billion market cap.
Follow Tom's Hardware on Google News , or add us as a preferred source , to get our latest news, analysis, & reviews in your feeds.
Luke James is a freelance writer and journalist.\u00a0 Although his background is in legal, he has a personal interest in all things tech, especially hardware and microelectronics, and anything regulatory.\u00a0 ","collapsible":{"enabled":true,"maxHeight":250,"readMoreText":"Read more","readLessText":"Read less"}}), "https://slice.vanilla.futurecdn.net/13-4-23/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); } Luke James Social Links Navigation Contributor Luke James is a freelance writer and journalist. Although his background is in legal, he has a personal interest in all things tech, especially hardware and microelectronics, and anything regulatory.
Notton I'll give points to Ubisoft for trying to get ahead of the curve, but One does not simply walk away from its years of toxic culture, sexual and psychological harassment. The predatory monetization, live-service models, always-online DRM, etc. have been part of Ubisoft for years now, and it's completely ingrained into their corporate culture. So it's quite obvious they'll try and hop on any bandwagon they deem is a ponzi scheme or cash grab. Be it NFTs, or AI. Reply
Findecanor There is no "generative" AI, only other people's art mashed up. Reply
Shiznizzle May they hopefully go under. Hard to imagine that this company is so disliked by so many but its true. I dotn care what happens to them. I stopped buying their crap after Assassins Creed 3 when it became clear that yearly slop was being released for profit only. Most of what they release has been unfinished bug riddled mess Reply
SuperEvilDinosaur Why are they investing in AI "despite" losing money though? That's how business works. An accounting firm might notice that they're losing money by doing math on paper, so they get Excel. Suddenly, they're profitable because their technology allows them to be competitive again. The best clothing designer in the world wouldn't be competitive if they were using a trindle wheel and loom like they did during the Renaissance, they need modern technology to compete in the market. Everybody's opinions seem so backward when it comes to AI. Reply
hotaru251 let em. Sooner ubisoft dies the better. They are one of corpo that has been ignoring feedback from its customers for over a decade and they need to learn a lesson. Reply
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/tech-industry/artificial-intelligence/SPONSORED_LINK_URL
- https://www.tomshardware.com/tech-industry/artificial-intelligence/ubisoft-reportedly-testing-generative-ai-in-far-cry-7-as-company-posts-record-1-3-billion-loss#main
- https://www.tomshardware.com
- Retro enthusiast injects Snake game into vintage S3 graphics card VBIOS — enjoy some serpentum fun while your old PC boots
- Modern Blu-ray drives can now rip GameCube, Wii, and Xbox 360 games to PC — third-party OmniDrive firmware unlocks game rips from physical media on select playe
- It’s Gonna Be May: 16 Games Hit the Cloud This Month, With More NVIDIA GeForce RTX 5080 Power
- Chinese memory maker CXMT enters mainstream consumer memory with Corsair Vengeance DDR5 kit — Chinese-made DRAM emerges as an antidote for crushing shortages
- After $2.5 billion Supermicro smuggling bust, Nvidia CEO urges company to fix export control compliance — Taiwan also begins to crack down on AI GPU chip smuggl
Informational only. No financial advice. Do your own research.