When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works .
(Image credit: Shutterstock) Share Share by: Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 1 Join the conversation Follow us Add us as a preferred source on Google Many AI companies are touting artificial intelligence as the next-level, game-changing tool that will propel businesses to new height of productivity paired with lower costs. However, a recent survey by professional services network PricewaterhouseCoopers (PwC) revealed that, out of 4,454 chief executives surveyed, only 12% saw the complete benefits of increased revenue paired with decreased spending.
A good 13% of those surveyed reported saw a decrease in costs without a change in revenue, while another 8% received an increase in earnings without seeing a change in expenses — meaning at least a third of the enterprise AI users gained some value from their deployment of the tech.
On the other hand, 55% saw no benefit from AI tools yet. That portion of the pie can be further sliced as follows: 42% of that group saw change at all, 12% reported increased costs without any change in revenue, and 1% getting the worst outcome: increased expenses and decreased returns.
Research commissioned by OpenAI and Anthropic claims that workers are more efficient when using AI
J.P. Morgan calls out AI spend, says $650 billion in annual revenue required to deliver mere 10% return on AI buildout
Wall Street warns of rising AI debt risk as stocks slide on wobbly investor confidence
There’s also a remaining 12% which either saw lower costs paired with lower revenues, or higher proceeds matched by higher expenditure, thus canceling out the advantages brought by AI.
However, PwC noted that this inconsistency in results could be because enterprises aren’t prepared to use the technology yet. Mohamed Kande, its global chairman, said: “Companies that invest in data readiness, clear AI roadmaps, responsible guardrails, and a culture that enables adoption see better outcomes.”
The report suggests that companies should apply AI more extensively across “their products, services, and experiences” to achieve “both additional revenues and lower costs from AI,” as what the 12% that gained the most advantage from their AI tools reported.
Furthermore, PwC further says that only 14% of the workforce use generative AI daily in their workflow, meaning there’s a good chance that they might not understand or even be aware of the risks and benefits of using AI services. With such a small proportion of workers using these tools, the potential for growth in the enterprise seems high.
Get Tom's Hardware's best news and in-depth reviews, straight to your inbox.
Key considerations
- Investor positioning can change fast
- Volatility remains possible near catalysts
- Macro rates and liquidity can dominate flows
Reference reading
- https://www.tomshardware.com/tech-industry/artificial-intelligence/SPONSORED_LINK_URL
- https://www.tomshardware.com/tech-industry/artificial-intelligence/more-than-half-of-ceos-report-seeing-no-benefits-from-ai-deployment-only-12-percent-of-business-leaders-hit-the-jackpot-of-higher-revenues-and-reduced-costs#main
- https://www.tomshardware.com
- Intel's upcoming Core Ultra 9 mobile CPU outperforms most desktop counterparts in new benchmark — Core Ultra 9 290HX Plus nearly matches flagship Core Ultra 9 2
- Microsoft CEO says AI needs to have a wider impact or else it risks quickly losing ‘social permission’ — also says that the technology should benefit more peopl
- NVIDIA Brings GeForce RTX Gaming to More Devices With New GeForce NOW Apps for Linux PC and Amazon Fire TV
- More Ways to Play, More Games to Love — GeForce NOW Wraps CES With Linux Support, Fire TV App, Flight Stick Controls
- Data centers will consume 70 percent of memory chips made in 2026 – supply shortfall will cause the chip shortage to spread to other segments
Informational only. No financial advice. Do your own research.